E-Marketing: Theory and Application

Type

Book

Authors

Stephen Dann

Susan Dann

ISBN 10

0230203965

ISBN 13

9780230203969

Tags

Telemarketing, E-Commerce, Web Marketing, Reference & Test Preparation, Marketing

Description

A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more. - from Amzon

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