Marketing Research
Type
Book
Authors
ISBN 10
1118156633
ISBN 13
9781118156636
Category
Unknown
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Publication Year
2012
Publisher
Pages
768
Description
This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses. - from Amzon
Number of Copies
1
