Marketing Research: An Applied Orientation

Type

Book

Authors

Naresh Malhotra

ISBN 10

0130830445

ISBN 13

9780130830449

Tags

Management & Leadership, Advertising, Research, Accounting, Marketing

Description

Appropriate for both undergraduate and graduate courses in Marketing Research, this text presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Third Edition reflects current trends in international marketing, ethics, and the continuing integration of technology. It strives to build on the success of previous editions by being even more current, contemporary, illustrative and user-friendly. - from Amzon

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