Principles of Marketing
Type
Book
Authors
ISBN 10
1292092483
ISBN 13
9781292092485
Category
Unknown
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Publication Year
2017
Publisher
Pages
736
Description
Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. - from Amzon
Number of Copies
5
