Marketing Management

Type
Book
Authors
Phillip Kotler
Kevin Lane Keller
Mairead Brady
Malcolm Goodman
Torben Hansen
 
ISBN 10
0273743619 
ISBN 13
9780273743613 
Category
Unknown  [ Browse Items ]
Publication Year
2012 
Publisher
Pearson Education Limited 
Pages
1022 
Tags
Advertising, Global, Industrial, Entrepreneurship, Reference & Test Preparation, Marketing, International Business 
Description
All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources. - from Amzon 
Number of Copies
1 
Accession‎ No Call No Availability
66603   Yes

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