Marketing Planning: Strategy, Environment and Context

Type

Book

Authors

Jim Blythe

Phil Megicks

ISBN 10

0273724711

ISBN 13

9780273724711

Tags

Marketing

Description

Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context. The book features an innovative running case study which follows a company through the entire process of marketing planning, stage by stage and chapter by chapter, finishing with a completed marketing plan. - from Amzon

Number of Copies