International Business (5th Edition)
Type
Book
Authors
ISBN 10
0273716549
ISBN 13
9780273716549
Category
Unknown
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Publication Year
2008
Publisher
Pages
752
Description
A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines. - from Amzon
Number of Copies
1
