Marketing Communications: Brands, Experiences & Participation (CIM Coursebook)

Type

Book

Authors

Chris Fill

ISBN 10

0273770543

ISBN 13

9780273770541

Tags

Marketing

Description

Marketing Communications, 6th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly style; and is an essential resource for Marketing and business degree students studying Marketing modules at undergraduate and postgraduate level. The text is structured in six parts: the first two sections focus on what Marketing Communications is and how it works; Parts 3 and 4 look at the practical management and tools of Marketing Communications; and Part 5 covers its emerging relationships with the media. Finally part 6 covers its connection to special audiences. - from Amzon

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